Inside Success TV vs PR Agencies Understanding Their Differences.
Getting a successful business up and running is half the battle. The other challenge is getting people to know who you are, what you do and why they should even care about your story.
As many of these businesses grow they will start looking for ways to build up their profile, get recognition and even reach a wide number of audiences. Two platforms these businesses will often look for are Inside Success TV and public relations agencies because both can help increase exposure but in very different ways.
PR Agencies.
Public relation agencies are firms hired to help businesses, brands, and people manage how they are seen by the public. This may include creation of communication plans, pitching stories to the media, writing press releases, arranging interviews, maintaining media relations and responding to situations that may affect a client’s reputation.
These are the things a PR agency might offer and also depending on a client’s goal, a PR agency will also help position them as experts in their various industries, helping businesses or individuals raise awareness for a service, a product, or a company.
The end goal of this is to create a positive press and to improve how people think about a brand by the general public.
Inside Success TV
Inside Success TV is a media based platform. Its focus is on producing documentary-style episodes, where entrepreneurs, executives, founders, and other professionals can tell the stories behind their success instead of focusing on media outreach.
The conversations delve into their experiences, their choices, their challenges, and the turning point in each guest’s journeys, providing a more unique… a more personal picture of their professional lives.
Some shows that are featured on Inside Success TV include Legacy Makers, Women in Power, Operation CEO, Next Level CEO with Daymond John, America’s Top Lawyers, America’s Top Doctors, Mompreneurs, and more.
Each episode is professionally produced, through story development, filming, editing, and a distribution model.
How the Two Approaches Differ in Practice
This results in an experience that is different from the typical work of a PR agency. PR pros are often the unsung heroes, working to gain media attention for their clients and impacting the way their brand is seen across multiple channels.
Inside Success TV on the other hand, brings the person to the center of the story offering a space where guests can speak freely about the experiences that made them who they are.
The platform is different from short media mentions or promotional campaigns, making ISTV a platform that enables longer form conversations where personality, values and lived experience becomes part of the story.
Different Content, Different Purpose
Another difference is in the kind contents they produce. For PR agencies, they create materials that help with media outreach such as press releases, media interviews, and communication campaigns.
But at Inside Success TV, they create documentary-style episodes that go way deeper into a guest’s story. Each episode goes beyond a moment and explores their experiences, their lessons, and key moments that have helped influence their journey.
Choosing Between Visibility and Storytelling
It’s easy to think these two offer the same thing as they both contribute to increasing your brand’s visibility, but they don’t.
A PR agency helps you get your business in front of the right people. Inside Success TV helps you to tell your story in your own words. One is simply to help build awareness to the public and the other is to help people understand the story behind a successful business.
