How to Turn One Interview Into 30 Pieces of Content
If you’ve ever appeared on a business media interview before or even if you haven’t, you may have probably thought by now that, “after filming and the episode or interview gets published, what then?”
What if, however, that interview wasn’t just the end?
No matter who published your interview – if it was Inside Success TV or another business media platform, you have so much more to glean from your recorded conversation than you might imagine. Every answer, every story, every lesson you provided for this recorded broadcast can become an asset that builds your personal brand far beyond the life of your recorded content.
What Happens After Your Interview Is Published?
Once your interview gets published, it’s so tempting to consider your work completed! You’ve already shared your story, right?
In truth, that is where the opportunity begins.
Instead of letting your interview gather dust, there are many ways you can introduce your ideas to new eyes again and again. Now you’ve already got the interview done, you then have to figure out ‘what’s the best way to put it to good use?’
Successful entrepreneurs – the ones who get the most out of their interviews – do so not by giving the best answers but by figuring out how to leverage it after it goes live.
Every Interview Is Filled With Content Opportunities
The interview, often more than not, touches upon several topics.
Once you watch your interview, or listen back, chances are you’ll be hearing certain things like this again:
- The obstacles you faced.
- Business mistakes that changed how you think.
- Memorable quotes that captured your perspective.
- What you’ve learned the hard way (and what others can too).
They are all story threads worth following individually.
The knowledge that took you ten years to learn should never fade away during a forty-minute interview. What’s a memorable line a person should keep with them months after watching your interview. Even just sharing a snippet of a failure can still create meaningful content for a whole different group of customers or audience.
A tip: View the interview not just as a singular conversation, but rather as a “jewel chest” of learning.
Repurpose Your Interview Into Different Types of Content
After you’ve determined what those moments are that give your audience the most value, your next step will most likely be to repackage them into different pieces of content.
The easiest ones to you start with are:
- Short-form video clips
- Articles
- Quote graphics
- LinkedIn posts
- Email newsletters
Short-form video clips
This will help you to grab viewers attention on a video based on one story or conclusion using a clip from your interview. With short-form video, your viewers would be able to also connect with your content on a platform that they like without having watched the full interview.
Articles or Blogs
You may also publish an article or a blog, which will help further explain questions that may have emerged in your interview. Expand a three-minute portion of an interview involving entrepreneurship, branding, leadership or whatever that might be into an article or blog with value to add.
Quote graphics
This is a great way to take the very best soundbites and have them continue after an interview/episode. It’s a single amazing sentence that turns into a graphic that can live on long after your interview.
LinkedIn posts
With LinkedIn posts, you can curate conversations that center around a single idea that stood out from your interview. Instead of broadcasting your whole interview, isolate just one learning that will create some interesting discussions among your professional audience!
Email newsletter
This is also another way of repurposing, with email newsletters, you can drop useful bits directly into your subscribers’ inbox. Don’t just let your subscribers know that you were interviewed. Share one piece of information from that interview and why it’s significant.
Your Audience Doesn’t Live on One Platform
One mistake entrepreneurs make after an interview is: Assume everyone will discover it where it was published.
They won’t.
Yes, you might get noticed during your Inside Success TV interview, but what about that other bunch who only sees you on LinkedIn? Maybe a good portion of your audience only knows you through your blog, while some stick to your emails or Instagram. Even in your own follower base – hardly any consume content exactly the same way.
This is where content repurposing is very important.
Don’t wait for them to come knock at your door. You’ve got to take your message to where they are.
- The entrepreneur who follows your LinkedIn page may never read your blog.
- Someone who enjoys watching short videos may never sit through a full interview.
- Your newsletter subscribers might not be on Instagram.
So your aim shouldn’t be to share a valuable clip of your interview on just a platform. Your aim should ensure that, wherever people want to listen to your story, they are able to.
Get More Value From Every Interview You Give
You should never see an interview as just another one-day win. Rather you need to consider it as one of your best company assets.
You must also learn to take advantage of every interview in order to keep educating and reinforcing your personal brand and also to connect with an audience who might not have found you otherwise.
Whether the interview is filmed on Inside Success TV or on any other business media platforms, make sure that it doesn’t simply culminate when the final episode is published. Your interview actually can help to drive sales for your business far beyond when the interview or episode is complete.
