When you look at both Inside Success TV and CNBC, you might think they operate the same way. They don’t.

Though they are both in the business media space, their focus is entirely different.

CNBC’s focus is to provide business and financial news as it happens.

Inside Success TV’s focus is the story of people behind successful businesses across various industries. It helps to tell the stories of these leaders through documentary-style content.

What Is CNBC?

CNBC is a news network that tells what happens in finances and businesses around the world. They show what is currently happening in the markets and with companies now.

CNBC has a website and other online channels where they post updates and expert commentary on both finance and business. They help people understand what is going on in the business world and how it affects them.

CNBC’s mission is to help business leaders, and anyone with assets to invest or protect, make informed decisions and stay ahead.

What Is Inside Success TV (ISTV)?

Inside Success TV is a business media platform that produces business-focused content.

It features:

• Athletes
• Founders
• Industry leaders
• Executives
• Entrepreneurs, and many more.

It includes people from all walks of life, with the aim of sharing their experiences to both build online authority for their brands and educate and entertain along the way.

ISTV gives these leaders a chance to talk about their story, share what obstacles they had to overcome, and share what they have learned leading to the success they have achieved today.

The ISTV Experience

When you watch Inside Success TV, you hear real conversations from various industry leaders talking about:

• Their past experiences and how they started
• The struggles, lessons, and setbacks
• The process of how they broke through to become who they are today

The goal of the company is to educate and inspire through documentary-style content that tells the stories of these great leaders.

Business News vs Business Stories

One of the biggest differences between CNBC and Inside Success TV is the kind of content they create.

Inside Success TV

ISTV’s focus is on creating documentary-style content of the stories of the people behind successful businesses.

Every guest at Inside Success TV has different stories to tell, but their goal remains the same: to create meaningful, authentic, and valuable content for both the guests and the viewers.

CNBC

CNBC focuses on reporting what is happening in the business world today, from market movement to company news and updates.

The goal of CNBC is to mainly keep viewers informed about current events.

Which Business Media Platform is Right for You?

That answer depends on what you’re looking for.

Choose CNBC if: You want to keep up to date with business news, market reports, and current affairs.

Choose Inside Success TV if: You want to share the story behind your business or brand, or hear the stories of other inspirational individuals.

Inside Success TV and CNBC may both be in the business media space, but they are set up to do different things. CNBC offers business and financial news. Inside Success TV tells the story behind the business and the people who built it.

Once you experience that difference, it becomes easier to see that each platform has its own distinct purpose and audience.